Brand Development
Something magical happens when you uncover your ideal visual brand—that logo, color palette, typography, and overall vibe that’s just. so. you.
When your company embraces a visual persona, it rockets your brand identity to a whole new level: more professional, more personal, more powerful.
Keep scrolling to see some of our favorite examples.
Bethlehem Lutheran Church • Elgin Area Chamber • Elgin Development Group
Elgin Parks & Recreation Foundation • Gooding Brown & Co • Hopp & Co • Painless Tax • Thornwood Financial
See Our Other Portfolio Projects
Bethlehem Lutheran Church, Elgin
After conducting a thorough intake interview with Bethlehem Lutheran’s pastoral and congregational leadership teams, we identified the church’s key differentiators, clarified their primary message, and refined their core internal messaging. Armed with their new Brand Identity Playbook, we turned our focus to developing their visual brand.
The church, originally designed and founded by Scandinavian immigrants many years ago, is home to a stunning floor-to-ceiling stained glass window—a cherished feature for long-time members and a highly recognizable landmark in the broader community. Having successfully used this window as hero imagery for holiday invitations in previous years, we built on that foundation. By simplifying the window’s shape, we created a versatile icon that works seamlessly across various applications, from a website favicon to large outdoor banners.
Elgin Development Group
This branding refresh involved updating an existing logo, to be more complimentary with the refreshed EAC logo we completed.
Elgin Parks & Recreation Foundation
This branding refresh involved updating an existing logo.
Hopp & Co
This branding project involved developing a logo suite for 3 branches of a financial firm. For each branch, we offered moodboards and logo options for the client to choose from.
Painless Tax
This branding project involved developing a moodboard and several logo options for the client to choose from.
