So often, people hear “brand” and think visuals—and that’s certainly part of it—but brands that stand the test of time are so much more than a logo. We’ve identified four big components that make a brand stick. Learn how to make your brand stick, so it can be truly remarkable.

As we revel in the freshness of springtime this Earth Month, let’s consider ways to reduce our environmental impact with some small, simple, daily changes.

How do timeless brands create such a clear, transcendent personality? It’s simple: they have an intimate understanding of their identity. Identify your brand archetypes to make your brand extraordinary.

Amidst all the noise, what do you actually need to know about Artificial Intelligence and ChatGPT? And how is it impacting our little crew at ColorWord Creative?

Women's history is rich with stories of females empowering each other to reach new heights, often despite cultural and systemic limitations. This month, let’s draw wisdom from the West African kingdom of Dahomey, specifically the Agojie, an elite all-woman army that inspired the recent films The Woman King and Black Panther Wakanda Forever. 

There's no quicker way to get over yourself than the fear of not covering payroll.

Our brilliant and talented Creative Director, Emily Kinney, spent a couple of intense days in Austin at the Brand New Conference earlier this year. Read on as she shares some of the juiciest tidbits that she tucked into her notebook.

Did you know: For every dollar you spend on email marketing, you get a $42 return? Email marketing is one of the best uses for your advertising dollars, but it’s totally meaningless if you don’t have anyone to email. You need a list of leads before you can do anything. And how do you get that? With a lead generator.

When it comes time to sell your business, how do you find the right person to carry on your legacy?

Inspired by the littlest members of the ColorWord Crew, we wrote and designed this infographic last year, just for fun. In honor of Earth Day, we’re sharing it in celebration of the thousands of diapers that are kept out of landfills each year by adorable cloth diapers and the dedicated parents who launder them.

Jane Addams is one of the biggest and baddest OG feminists of the late 1800s and early 1900s. She was a thought leader, an advocate for change, and a Nobel Peace Prize Winner. Who better to highlight this Woman’s History Month? This winter, ColorWord had the privilege of collaborating with the Jane Addams Hull-House Museum’s stellar staff to create an ad for their current exhibit: Guillermo Gómez-Peña At Hull-House.

This year, we’re celebrating Women’s History Month by showcasing suffragettes who created art that advocated for women’s right to vote. Please enjoy a closer look at some of those iconic designs and the creators behind them.

Some topple the patriarchy using a quiet approach, working behind the scenes to methodically dismantle it. The efforts of those women are every bit as valid as their more boisterous counterparts. And as writers, we feel particularly drawn to the women who wield words, working to level the playing field one syllable at a time.

Beat those February blues by adding a new (almost), unkillable plant to your collection.

The process and practice of setting pen to paper (or fingers to keys) is one of our core services. But sometimes we’re hired to write about a topic that’s so near and dear to our hearts that we want to doodle about it, too. Behold: A Love Note to Cheese.

Joe and LaShanda are those rare and magical kinds of people who immediately set you at ease. Meeting the two of them feels like catching up with old friends: Despite the inherent distance of a video call, they warmly welcomed me into their relaxed world of familial smiles and premium fruits and flavors, where everything is Irie. 

I took a quick pregnancy test, just to be safe, so I could relax and enjoy the weekend with my husband and 8-month-old son. In less than 30 seconds, all my expectations and priorities for 2021 (not to mention my weekend plans) were snatched away.

Creating a memorable event is no easy feat, but even a perfect occasion can fail if it hasn’t been thoughtfully branded and intentionally promoted.

At ColorWord, we understand that sometimes you have to make compromises—especially when you’re just starting out. But just like that serrano pepper, there are some things that simply can’t be substituted: Don’t skimp on ingredients when it comes to your brand.

The truth is, we like writing. And even more than liking it, we’re experts at writing. Our team has combined training and experience in creative, business, technical, media, and journalistic styles of writing.