Pricing: How much does it cost to hire a marketing agency?
This will come as no surprise:
It depends.
Every agency and freelancer will approach pricing a little differently.
Some will build an estimate based on their area of expertise, how much experience they have, how many hours they think they’ll spend, how much value they’ll offer, what the return on your investment will be, and if they need to outsource anything.
Others have a standard set of prices for certain deliverables or services. (A flat monthly fee for specific tasks, for example.)
That said, there are some areas of commonality.
What factors might effect the cost of a marketing project?
Here are some pretty universal examples.
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Time
Do you need it done yesterday? Or will our standard timeline and production schedule be satisfactory? If your project needs to be our top priority, that will increase your bill.
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Revisions
Two revisions are automatically included in most projects, but if substantial revisions are required beyond those two, that usually means we need to change the original scope of work. An increase in work means an increase in cost, but don't worry: we'll never surprise you with a bill. You'll approve any increases before the work continues.
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Size
A marketing project might be a single item, or it may be a 6-month project with original brand development, content strategy, and execution. The range of your project size is as large as range in price, though the more components your job includes, the lower the cost per each of those components tends to be.
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Brand
If you come to us with a full suite of logos, a thorough brand guide, a established brand voice, and a clear understanding of your audience, we'll be able to take those tools and start building your project. If, however, your brand still needs any of those key components, we'll need to incorporate that foundational work into pricing.