12 Reasons you might need ColorWord Creative.
Let us count the ways:
You’re ready for a content strategy.
The best way to reach an audience is through an effective content strategy. "Content" is anything used to communicate with human beings—it is the "entire user experience," according to Kristina Halvorson, CEO of content strategy from Brain Traffic. If you have not yet developed or implemented a content strategy to establish your brand, increase your visibility, or inspire action from your followers/customers/donors, you need ColorWord Creative.
You need engaging content.
In an internet landscape where everyone with a social media account is a marketer, publisher, and writer/designer/photographer, it's easy to feel buried under a pile of content garbage. But excellent, relevant, thoughtful content that's grounded in integrity gets noticed: it appears higher in search results, gets shared more often, and is what separates thought leaders from copycats. If your content is getting lumped in with the garbage, you need ColorWord Creative to rise above it.
You're an expert—just not in communication.
Launching, growing, and keeping up with innovation for an enterprise of any kind is demanding, even if you're the best in your industry. If promoting your product, service, event, mission, or fundraising needs is starting to feel like a distraction from your real work (or is simply giving you a headache), you need ColorWord Creative to handle communication so you get back to doing what you do best.
You want a trusted partner to create your content.
Well-crafted copywriting and eye-catching design are already the cornerstone of your marketing goals, and you value the time and skill it takes to create high-quality content. You want to prioritize it and invest in it, but you and your team are at max capacity and need a reliable team of skilled communication experts to tell your unique story in your distinct, compelling voice. ColorWord Creative is that partner.
Your organizational identity needs a little love.
Finding the time, space, and energy to dig deep into who you are and your reason for existing can be a difficult task, but it's necessary to ground and amplify your organization's communication and big-picture goals. If your mission statement is more than one sentence, you can't articulate your guiding values, you can't recite an elevator pitch, or your vision for your organization's future is a little unclear, call ColorWord Creative.
You don't know where to start.
Standing at the bottom of a mountain is daunting, but taking the very first step is often the most difficult part. The good news is, you're here, so you're already on the right path. Our ColorWord Creative crew has over 30 years of combined experience in communication strategy, marketing, brand identity, graphic design, and writing, plus degrees in business, communications, and design. If you need a map, a guide, or a partner on this communications trek, send us a note—and just like that, you're on step #2.
You'd rather invest in a partnership than a bunch of design programs.
Why waste money on expensive programs that require extensive experience to efficiently use? Why waste valuable time trying to learn a complex program, or even a free (but functionally limited) design tool when you can call a professional who is invested in making you look twice as good in half the time? When you work with ColorWord Creative, you gain access to our design knowledge, skill, experience, resources, and creative network—all at your fingertips, no learning curve required.
You don’t enjoy writing.
You know your audience and business better than anyone, but talking about yourself can be a challenge. Add the pressure of regularly creating fresh content and sticking to a publication calendar and the task is easily overwhelming. So pass it on to the exceptional communicators at ColorWord Creative. We've got your whitepapers, articles, and press releases covered; we'll polish your bio, resume, and elevator pitch. Nothing would make us happier than making you shine through stellar website text, regular blogs, newsletters, marketing emails, or any kind of promotional material. Read more here.
You need a go-to designer.
Everybody knows somebody whose kid is a graphic designer. But if you're looking for an experienced design partner who is invested in your success, works to understand and develop your brand, and consistently elevates your mission, you're ready for ColorWord Creative. We'll build your brand from the ground up or refresh your existing brand with a logo suite and brand guide, and we'll implement that brand with print & digital material, social media graphics, stationery, mailers, posters, banners—you name it. Let's build your brand with striking, unforgettable designs.
You're promoting an event or campaign.
Whether it's a major fundraiser, intimate webinar, annual gala, or corporate event, the difference in exceptional event design and promotion is in the details. ColorWord Creative specializes in creating event branding and implementation across print and digital media—we'll handle everything from your invitation suite, to sponsorship recognition, programs, direction signage, title slides, and print, social media, and google ad design. We can even write your press releases, opening/closing remarks, case for support, and other scripts and speeches.
Your website is a stress point.
Websites are living organisms that need to regularly be fed with new content. If you're tired of your stagnant web presence, or of spending too much energy trying to keep up with consistent care, alleviate stress by calling ColorWord Creative. We'll fill your site with original photography and compelling copy that will boost your search engine optimization. We'll deliver regular, consistent blogs to keep your site relevant. And if you're just starting out (or starting over) we'll even create and manage a beautifully branded, mobile-friendly, searchable site via SquareSpace.
You're growing fast and need a partner who can keep up.
We have special empathy for entrepreneurs who are experiencing the growing pains of building a successful enterprise: endless deadlines, shifting circumstances, and too many #1 priorities—we get it! If you're ready to lean on a creative communications team that will grasp your vision and run with it, boost your efficiency and effectiveness, and give you back some time and energy, you need ColorWord Creative.
Communication is only measured by its effectiveness, and we understand that you don't have time or money to waste on anything ineffective. That’s why ColorWord Creative is the secret ingredient to your communication strategy—the ideal way to accomplish more, high-quality work without the cost of expanding payroll or the headache of managing a bunch of freelancers.
Partnering with ColorWord Creative is a worthwhile investment in yourself and your workload, the health of your internal team, and the success of your organization.
You've got enough on your plate—let us handle the words and colors.
We want to tell your vibrant story.
