Add the Magic: Event Branding 101

Have you ever attended a stunning fundraiser and wondered: How does a successful event like this come together?

With a dash of magic from your friends at ColorWord Creative.

Creating a memorable event is no easy feat, but even a perfect occasion can fail if it hasn’t been thoughtfully branded and intentionally promoted. We firmly believe the tone for any event is set long before the guests arrive; it begins with a save-the-date card or a poster spotted at a favorite coffee shop, and the quality of these items can make an event a triumph—or failure.

What does your event branding communicate about the upcoming festivities? Is it lighthearted and whimsical? Serious? Fun-loving or austere? More importantly, is it chintzy and slapdash, or has the branding, invitation, and promotion been carefully curated by a team of professionals to accurately reflect the worth of your event?

Whether it’s a major fundraiser or an intimate webinar, the difference in exceptional design and promotion is in the details.

At ColorWord, we consider ourselves wizards at carrying out your vision. We can create branding that captures the essence of your event, helping you share your vision across print and digital platforms and welcoming guests to share in the anticipation of your upcoming hurrah.

But we can do even more than that.

We'll handle everything from your invitation suite, to sponsorship recognition, programs, direction signage, title slides, and print, social media, and google ad design. We can even write your press releases, opening/closing remarks, case for support, and other scripts and speeches.

Check out this recent work we did for the Elgin Parks & Recreation Foundation and their 10th Annual Illinois Brews:

Whether you're planning a Christmas fundraiser, holiday hurrah, New Year bash, or other company event in 2022, ColorWord is here to handle the nitty-gritty so you can get back to your guests. (They'll be raving, by the way).

Are you ready to add the magic?

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Wrapping 2021

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Cooking Up Your Perfect Brand