https://colorwordcreative.com/ideation daily 0.75 2024-10-14 https://colorwordcreative.com/ideation/ideation1-ew5c9 monthly 0.5 2020-03-13 https://colorwordcreative.com/ideation/ideation2-5j3zx monthly 0.5 2020-03-13 https://colorwordcreative.com/ideation/ideation3-nl6xr monthly 0.5 2020-03-13 https://colorwordcreative.com/ideation/ideation4-2gdkw monthly 0.5 2020-03-13 https://colorwordcreative.com/blog daily 0.75 2026-01-28 https://colorwordcreative.com/blog/why-ai-is-not-your-friend monthly 0.5 2026-01-28 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1758811538420-MMMMS4JT3QXIFTVC1ZIZ/unsplash-image-2EJCSULRwC8.jpg Blog - Why AI is not your friend. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/40daf2df-d75f-4e62-b74e-221e6b007993/Amy_DSC08688.png Blog - Why AI is not your friend. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1758812026588-H7B5APSHDYLUNR2KHBOA/unsplash-image-PXB7yEM5LVs.jpg Blog - Why AI is not your friend. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1758812705785-F5ECUTJ0GOFBR35I48X7/unsplash-image-Aj7cDaR6QXs.jpg Blog - Why AI is not your friend. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1758812937336-KEQ3U0172FK37PCGEDJW/unsplash-image-TXxiFuQLBKQ.jpg Blog - Why AI is not your friend. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://colorwordcreative.com/blog/what-are-the-downsides-of-hiring-a-marketing-agency monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1743452263172-CJGTRB25TSVWTDBE2QJG/marketing-agency.jpg Blog - What are the downsides of hiring a marketing agency? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1743452488314-O0P27L1BLXB3TRYZOGXF/client-interview.jpg Blog - What are the downsides of hiring a marketing agency? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1743452667763-TWHFSI1BQ9FLDFGVB6QY/marketing-strategy.jpg Blog - What are the downsides of hiring a marketing agency? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1743453003186-A6515WRKXWDJL5NNZ04W/trust.jpg Blog - What are the downsides of hiring a marketing agency? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://colorwordcreative.com/blog/how-much-does-it-cost-to-build-a-website monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/ff713956-7b05-47a9-ba90-aad7ed6fa7db/website-cost.png Blog - How much does it cost to build a website?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1705289778451-IUCGHIPMCT62DIOBBHFT/Gooding+Brown+%26+Company+Homepage Blog - How much does it cost to build a website?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/49c1347f-bbc6-4493-8aa4-5c274d052c34/OverDrive-IT-Homepage.png Blog - How much does it cost to build a website?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1741195871609-OL275FIDUKFMJ5I0Q04I/domain-name.jpg Blog - How much does it cost to build a website?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1741197006799-S6FZ17D1XNVB6HC06KPU/hosting-platform.jpg Blog - How much does it cost to build a website?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1741196357070-DLH97F5VA2W8LGK6RN5Y/squarespace.jpg Blog - How much does it cost to build a website?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1741196553564-UMZKNQ84OXEZ59WIBYB7/email-provider.jpg Blog - How much does it cost to build a website?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/368b96ea-9eb7-496b-a39d-f5e8352a48ea/ADA+Compliance.png Blog - How much does it cost to build a website?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/19848c2f-c42f-458e-a3af-da1f1902dbaa/quality-website-mockup.png Blog - How much does it cost to build a website?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://colorwordcreative.com/blog/how-do-i-get-more-leads monthly 0.5 2025-02-18 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/35040011-5550-4ea9-b9e5-a657158f6a0b/sales-process.jpg Blog - How do I get more leads? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/3cb9355e-32a9-4b75-a6c3-294836a49275/wine-bar.jpg Blog - How do I get more leads? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/fb023b8e-b4ba-49fd-850c-691aa3a6e9bb/ideal-lead.jpg Blog - How do I get more leads? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/d00817da-193f-4ba7-aba4-c09bc68ca15d/unicorn.jpg Blog - How do I get more leads? - Like so much of marketing, reaching your dream lead is not a one-size-fits-all strategy: Unfortunately, you can’t throw money at Google Ads and expect to generate a unicorn. As nice as that would be, finding a unicorn takes a lot more intention. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/9185624f-7887-49c6-a147-c9dd1aae5fe0/networking.jpg Blog - How do I get more leads? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1739911364229-XSDV9I6I33F38OG21U1U/handshake.jpg Blog - How do I get more leads? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://colorwordcreative.com/blog/what-is-brand-identity-and-why-does-it-matter monthly 0.5 2024-12-17 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1734467250426-7X2TQ8X13B4JLDOQ3M43/unsplash-image-diTQxBRYv30.jpg Blog - What is brand identity, and why does it matter?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1734467489915-XRI5K1RONGNJRJJGA0U7/visual-expression.jpg Blog - What is brand identity, and why does it matter?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/5c729bdb-b041-4bf2-a9e6-29dba8ce7b67/brand-communication.jpg Blog - What is brand identity, and why does it matter?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1df52955-643b-458b-842b-8339224d8f31/brand-position.jpg Blog - What is brand identity, and why does it matter?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/f7c5364f-e8ea-4889-99a5-15925de1f927/brand-persona.jpg Blog - What is brand identity, and why does it matter?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://colorwordcreative.com/blog/earthday monthly 0.5 2024-04-22 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/d1c68af3-a9e6-4b74-aa19-f6057691e48d/EarthDay_Infographic.jpg Blog - Nine Easy Ways to Celebrate Earth Day, Every Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://colorwordcreative.com/blog/our-secret-sauce-brand-archetypes monthly 0.5 2025-06-17 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1712086541260-W8ZI99KMRYHLSM851YWP/brand_personalities.jpeg Blog - Our Secret Sauce for Building Great Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1712086650232-11VQNXQLC181O6ITHIPF/brand_loyalty.jpeg Blog - Our Secret Sauce for Building Great Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1712079757977-H0YCUEJW3WED5LJFAG3G/Ruler.jpg Blog - Our Secret Sauce for Building Great Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1712079756796-GFPPJM4CHV1GUCI2T48T/Creator.jpg Blog - Our Secret Sauce for Building Great Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1712079756768-621VVLI3O9AGV48E5VTX/Caregiver.jpg Blog - Our Secret Sauce for Building Great Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1712079994070-H2P6Q7VPJGNCI9O2NV7G/Jester.jpg Blog - Our Secret Sauce for Building Great Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1712079994069-BVXHMB7R2QISNKVT5RG4/Everyperson.jpg Blog - Our Secret Sauce for Building Great Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1712079994830-59CZXQYYC0ISSMEHNNNO/Lover.jpg Blog - Our Secret Sauce for Building Great Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1712080139434-TZBS87GM0GP4BAPT1Z77/Innocent.jpg Blog - Our Secret Sauce for Building Great Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1712080139433-VBKPEQY3WDWMXJHL4SR4/Sage.jpg Blog - Our Secret Sauce for Building Great Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1712080148050-8YKJQ8KB5BK93VDOBJA3/Explorer.jpg Blog - Our Secret Sauce for Building Great Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1712080218991-9SBOXQ32DFT669BI2XJ2/Magician.jpg Blog - Our Secret Sauce for Building Great Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1712080218903-PRJKHHKXTQA98NCMPH7B/Hero.jpg Blog - Our Secret Sauce for Building Great Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1712080219759-R4TJSIEIPXNBE3FM7OBG/Outlaw.jpg Blog - Our Secret Sauce for Building Great Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1712086845827-KORTI1RW62YH47S8CWVQ/call_to_action_archetypes.jpeg Blog - Our Secret Sauce for Building Great Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://colorwordcreative.com/blog/what-are-we-doing-about-ai monthly 0.5 2024-01-31 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/cb04e423-4330-4012-b1e8-1addc4badc2d/AI+Robot.jpg Blog - (Human) Words Matter - There’s a heckuva lot of chatter about Artificial Intelligence (AI) these days. Maybe you’ve logged in to ChatGPT to tease out an inconsequential story or prompted it to summarize an article you didn’t have time to read. Or maybe you’ve only heard rumblings of writing robots in the periphery of your news sphere—that’s okay, too. Whatever the case may be, you’ve heard of it (even if it’s just in reading this article). But amidst all the noise, what do you actually need to know about AI? And how is it impacting our little crew at ColorWord Creative? https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/5fc0f2ef-9d22-474c-ac68-0a8f9181986e/ColorWordCreative_Team_ClientPresentation.jpg Blog - (Human) Words Matter - 1. We don’t know what we don’t know. After attending an AI Summit on writing, Communications Director Amy Huckaba came away with one common thread: Nobody knows how the next few years will unravel. Teachers are scrambling to adapt to this newfangled tech, writers are experimenting with robotic prompts, and c-suite execs are clawing through the minutia of information to figure out if paid fingers can be replaced by cost-cutting artificial intelligence. We’re all adapting, but nobody can predict how this will all shake out. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1491a89a-6e8c-462d-8dfc-310f16dbbd01/andrea-de-santis-zwd435-ewb4-unsplash.jpg Blog - (Human) Words Matter - 2. AI is a powerful tool, but it can’t replace writers (yet). AI is a tool, full stop. It can’t think, feel, or empathize. It has never grieved or laughed, experienced loss or heartbreak, watched its daughter take her first steps or smelled the delicious musk of a wobbling puppy. It isn’t human, and never will be. There will always remain something uniquely human about writing and storytelling. —Paul Roetzer, Marketing AI Instit ute https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/9ea08ee6-fc6c-4fd5-bbca-3e85b5d5b765/Landscaping+Tools.jpg Blog - (Human) Words Matter - 3. It can save time and inspire better work. As a tool, AI can help writers (and non-writers!) accelerate their process. It can help with brainstorming or serve as a jumping-off point. AI can write an outline in 30 seconds (or less), and it can provide a dozen different descriptors for the color blue: “a primary color that is often associated with the sky and the ocean”—not bad, but not particularly inspiring. A shovel can dig a foundation. An excavator can do it faster. But they’re nothing without an architect. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/edd74aaf-ced5-4b8f-9070-02a505cd2d9b/slidebean-p2E8RQDZ-Zg-unsplash.jpg Blog - (Human) Words Matter - 4. Brand voice matters now more than ever. With so many folks tapping into the power of AI, safe, bland, immemorable writing will become the bane of our reading existence. Be smart. Be witty. Be irreverent, snarky, shamelessly corny. Be something. Be human. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/768202d3-36e9-468c-8a3f-5cdf7e3cae36/Laptop+Screen.jpg Blog - (Human) Words Matter - 5. Original thoughts and ideas are gold. You can’t be a thought leader using AI as inspiration. If anyone can prompt an article on “unique ways to stand out in your field” using the same ChatGPT prompt, then it is, by definition, not a piece by a thought leader. Your experiences, perspectives, and ideas matter. Write them down. https://colorwordcreative.com/blog/womens-history-month monthly 0.5 2025-06-24 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/49eb2a17-e5c7-4af0-9317-b54559d7eba3/Screenshot+2023-03-31+at+11.55.19+AM.jpg Blog - Women's History Month - Strength Gone are the days of damsels in distress. Enter the Agojie (The Woman King) and their fictional counterpart, the Dora Milaje (Black Panther Wakanda Forever). Both films portray Black women as fiercely strong and capable leaders, warriors, and heroes, shifting the spotlight from the traditional white male protagonist. The Woman King, in particular, features a predominantly Black female cast and crew, which is a rare and important representation of Black women in Hollywood. Image Source: Everett Collection https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/c320406a-c591-4db8-b3f8-53506f478dba/Screenshot+2023-03-31+at+12.09.20+PM.jpg Blog - Women's History Month - Make it stand out Natural Beauty & Diversity Again breaking the traditionally white mold of Hollywood beauty standards, these films showcase the diversity of Black women in terms of skin color, hair texture, and body type. Warriors rock their natural hair, traditional clothing (personalized and modified to show rank), and accentuate their unique features. This visual representation breaks down tired beauty stereotypes of days past and promotes inclusivity moving forward. Image Source: Eli Adé/Marvel https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/786c16b8-76f9-4f54-83ab-3728bb5e6353/Screenshot+2023-03-31+at+12.28.15+PM.jpg Blog - Women's History Month - Make it stand out Reconciliation In both films, women step into their full identities by coming to terms with the past and deciding what their future will be. We witness women navigating complicated situations, grappling with trauma and loss—from Shuri's anger over a family death, to Nawi's realization of her true identity, to the fearless Nanisca realizing she is actually running from herself. Image Source: Empire Online https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/bc2f1311-7c0d-409b-9ed8-52ab0aae8894/Screenshot+2023-03-31+at+12.16.01+PM.jpg Blog - Women's History Month - Make it stand out Rite of Passage As far back as the tale of King Arthur and as recently as Rocky, the boy-to-man transformation is an oft-told and celebrated one, but these films exhibit the unique metamorphosis heroines face as well. Specifically, we see young Nawi and Shuri abruptly thrust into the role of warrior, and the burden of choice they must face as they change and grow with their respective tribes. Both films present identity as a personal choice, rather than a familial label. Image Source: Ilze Kitshoff/Tristar Pictures https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/c4ffdf13-b0f1-423d-9ffc-10def716e04e/nna8000_mp_v001.1024_r_0.jpg Blog - Women's History Month - Make it stand out Resilience The characters in the movies overcome significant challenges and obstacles, demonstrating the resilience of Black women in the face of adversity. Nawi must face physical trials before being fully assimilated into the Agojie, and Shuri must decide which is better for her people: fighting Namor or reaching a settlement with him. We also see Nanisca grapple with and ultimately overcome intense unresolved trauma from her young adult life, and Queen Ramonda uphold her duties and family despite suffering incredible loss. In all four scenarios, these women lean into their community for strength. Image Source: Marvel.com https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/e0b7872a-562a-4f90-88ef-ac83239ae12c/Screenshot+2023-03-31+at+12.16.32+PM.jpg Blog - Women's History Month - Make it stand out Community The movies highlight the importance of sisterhood and solidarity among Black women. We see Shuri confide in her mother about her misgivings, Izogie take reckless Nawi under her wing as she acclimates to new surroundings, and Amenza bravely offer Nanisca hard truths that only a close friend can. The characters continually support and protect each other, demonstrating the power of female relationships. Image Source: Sony Pictures https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/a67ce556-5314-4552-84fd-b2b81f4305cc/Screenshot+2023-03-31+at+12.17.23+PM.png Blog - Women's History Month - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/a181b890-8f70-4cc4-83ca-567185388570/Screenshot+2023-03-31+at+12.16.52+PM.jpg Blog - Women's History Month - Make it stand out Legacy These films honor the rich legacy of Black women and their ongoing contributions to society. Whether fighting alongside the Woman King of the Dahomey or protecting the Queen of Wakanda, we see strong women celebrated as they bravely navigate political, physical and emotional hurdles. These stories create a more accurate, positive, and inclusive narrative about Black women, both in history as well as in contemporary culture. Image Source: Sony Pictures https://colorwordcreative.com/blog/a-new-story-for-a-new-year monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/c187bd41-ef0c-4249-b0ee-d23d564a6055/BuildingAStoryBrand.jpeg Blog - A New Story for a New Year - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/d24d50d7-a63e-4ff2-9d95-8a0fb746b85c/20221208_124134.jpg Blog - A New Story for a New Year - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/af6ab6ba-255d-4baf-9d2f-f3014822e448/Web+-+StoryBrand+Guide+Badge.png Blog - A New Story for a New Year - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://colorwordcreative.com/blog/brand-new-perpectives monthly 0.5 2025-06-24 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/c280b8dc-7221-41bd-9e75-a8c776bd2342/CWC+Blog+Hero+Image%404x.png Blog - Our Brand New Perspectives - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/f0fcb360-ab8e-4403-b6fd-c6aeee23241e/2.jpg Blog - Our Brand New Perspectives - Flora Chan The Redscout team may be self-proclaimed introverts, but intimate, deeply personal relationships are at the core of their work. Design Director Flora Chan took the stage to discuss 3 new hats she’s learned to wear as a designer, among countless others: https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/ddb4ce52-7b74-42be-aae1-1f8b81acc7a5/3.jpg Blog - Our Brand New Perspectives - Erwin Hines It’s hard to believe there was a time when a creative so accomplished, impactful and articulate had no clue design was a field, much less a profitable one. Growing up in Cleveland in the suburbs, Erwin Hines observed not only a disparity in the way people lived but more interestingly, that architecture was being used as a primary means of expressing creativity. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/537811ea-1fc4-43e5-910a-42f303b16199/4.jpg Blog - Our Brand New Perspectives - Lope Gutierrez-Ruiz & Michu Benaim Steiner Design duo Lope and Michu took the stage to immediately set the record straight: “The things you should do and not do in the design world are usually arbitrary and completely made up.” https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/b075778b-ef58-4bf7-83b4-8b8cc54bdf6c/5.jpg Blog - Our Brand New Perspectives - Russell Toynes The humble and hilarious Russell Toynes admitted he has been an anxious worrier his entire life and stumbled into design simply as a means to keep a roof over his head. “Clearly, I didn’t know what I was doing but I was doing my best to make chicken salad out of chicken shi—” ahem, well, you get the idea. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/4c6cccc9-5dfe-4a31-9c74-7e3d1350659d/6.jpg Blog - Our Brand New Perspectives - Lisa Smith As an aspirational 12-year-old, Lisa Smith proudly announced to her father that she wanted to pursue art. He said no…but died 2 years later. Then while actively pursuing her dreams of a creative career, an agency turned her down because she needed a writing partner. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/21cc1937-b9dc-41b3-85e5-28acc59cff6b/7.jpg Blog - Our Brand New Perspectives - Paul Worthington Nobody can suck the air from a room quite like Paul Worthington. Outspoken, irreverent, and unmistakably Scottish, he had plenty of thoughts on the topic of creatives versus algorithms. “We can’t afford to be replaced by algorithms. We are the first and last line of defense... Algorithms have no conscience and Mark Zuckerberg has no ethics.” https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/9f208099-1869-4393-9958-9c0f14b50fc3/8.jpg Blog - Our Brand New Perspectives - Edith Valle From my seat towards the back of the Long Center, Edith Valle appeared all smiles and curls, but don’t mistake this bright young woman for a shy young girl. Valle’s values shone through with wit and wisdom as she addressed the Austin crowd. She spoke about her role as Art Director at Deeds Not Words, and moreover, the other young artists that society marginalizes—artists whose voices she seeks to amplify. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/e915d7b5-26a8-4387-8b99-6db86d04aa9a/9.jpg Blog - Our Brand New Perspectives - Leo Porto & Felipe Rocha Life and design partners Leo Porto and Felipe Rocha are an inquisitive, quirky, and utterly delightful pair. Equal parts thoughtful designer (Porto) and natural entertainer (Rocha) and 100% Brazilian (both), they spoke about how their creative journeys first overlapped. When founding Porto Rocha, they tackled questions like “Do we start our own practice? Does the world really need another design studio? What do we want to achieve? What do we want to do differently?” https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/7e193e84-a57e-4baf-99f6-15b65ace9b92/10.jpg Blog - Our Brand New Perspectives - Sruthi Manjula Balakrishna “The only thing more dangerous than ignorance is entitled ignorance.” That’s what Sruthi Manjula Balakrishna, self-proclaimed “legitimate love child of strategy and creativity,” has been fighting her entire life. She opened with a poignant, all-too-common story of discrimination in her early school days when a teacher, unsure of how to say her name and unwilling to ask, simply dubbed her “Trudy.” https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1b79351f-cd8a-4074-a0f9-2db428129f1e/11.jpg Blog - Our Brand New Perspectives - Maureen Raisch For 17 seasons, Maureen (formerly Michael) Raisch has been making creative home runs for the MLB, NHL and NFL, redesigning some of the best-known brands and team logos in sports. Her design career began with an internship at ABC Network Television in 2003—the same year she founded Raisch Studios, which has gone on to produce photographic tributes, time-lapse, and short-format digital films, among other media. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/c1db3bd2-405d-446c-b2e7-4df919dd0c10/12.jpg Blog - Our Brand New Perspectives - Nermin Moufti This sincere Syrian designer and creative strategist has truly taken the road less traveled, journeying all the way from her home country to Chicago (by way of Dubai and Toronto) with layovers in New York City, Phoenix, and Granada, where she studied De-Colonial Struggles, Liberation Theologies, and Feminism in Islam. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/ae25934c-6793-4fc5-b339-124b5da84c2b/13.jpg Blog - Our Brand New Perspectives - Abdul Wahid Ovaice Initially, Abdul Wahid Ovaice thought he just needed to learn more in order to be a better creative. “My partners didn’t have the same level of scrutiny that I did. I speak more strategy than I do design… At one point I realized this has to do with my race.” https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/2ffb8302-bb75-4184-8d68-003aaf5b601d/14.jpg Blog - Our Brand New Perspectives - Nadya Okamoto “There’s no [redacted] marketing budget in non-profits. Working with non-profits made me the scrappiest CEO there was.” Nadya Okamoto held nothing back as she dropped truth bombs galore in her Q&A session at the conference. Founding August in 2020 was about more than selling period products, it was about reclaiming the period stigma altogether and creating an inclusive community menstruators have long been craving. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/258cdec6-ea51-4bc7-9526-ca514981ca30/15.jpg Blog - Our Brand New Perspectives - Alex Center “Brooklyn is known for douchey workout bros or douchey finance bros. I was neither…I was more of a sensitive art bro.” Part designer part stand-up comic, Alex Center started conference day 1 with a bang as he shared throwback yearbook photos of himself clad in Tommy Hilfiger and described his early awareness of branding. “When I put this logo on my chest, I had superpowers.” https://colorwordcreative.com/blog/why-you-need-a-lead-generator monthly 0.5 2025-06-17 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/e13e53c0-a9b0-4c69-a95b-5ad390779f70/pexels-lukas-590041.jpg Blog - Why You Need a Lead Generator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/feacf51b-24dd-4d70-ad21-8133a9e99a44/kyle-nieber-eE-ffApg7oI-unsplash.jpg Blog - Why You Need a Lead Generator - A florist who is working to grow their client base. Photo by Kyle Nieber on Unsplash https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/03d96889-6652-440e-849a-b8b2979bad1e/pexels-pixabay-355952.jpg Blog - Why You Need a Lead Generator - That’s a key factor to keep in mind: Whatever your lead generator is, it must be enormously valuable to your ideal client. But what if you don’t have many opportunities to physically interact with your potential consumer, or you don’t offer a product or service like the ones above? https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/20e52d9c-addc-41bb-a77d-385728cec2df/pexels-perfecto-capucine-1475953.jpg Blog - Why You Need a Lead Generator - Write an E-Book Okay, not everyone has time to write an e-book, but if you’re an expert in your field (as you no doubt are!), a short e-book is a great way to generate leads https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/4b7941f4-9afb-4d96-888a-5cd5ffc92ab1/CWC+Magnets+2021_final.jpg Blog - Why You Need a Lead Generator - Make it stand out A cocktail recipe that ColorWord Creative shared for the holidays. https://colorwordcreative.com/blog/for-sale-how-to-pass-on-your-legacy monthly 0.5 2023-12-18 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1299074d-676a-4ff8-9680-93453cb9b855/DSCF8527.jpg Blog - For Sale: How to Pass on Your Legacy? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/32767630-0184-4c20-ad1c-49c2b4340e3e/DSCF8706.jpg Blog - For Sale: How to Pass on Your Legacy? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1652894141094-L0OQOY2GT95U72MH2PUK/Week+1.jpg Blog - For Sale: How to Pass on Your Legacy? https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1655121221654-BONERF7MS0QQR2RU9LQA/Week+4.jpg Blog - For Sale: How to Pass on Your Legacy? https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1655122566622-7QCTZBHRX7ZDU7577P8B/Week+3.jpg Blog - For Sale: How to Pass on Your Legacy? https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1655122550500-NGSHW0M4V257LXV8WC40/Week+2.jpg Blog - For Sale: How to Pass on Your Legacy? https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1655122587630-LVUMSHLSFLACJ3IV6F3U/Week+5.jpg Blog - For Sale: How to Pass on Your Legacy? https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1655122587787-A70R8SRI5O5MD0EUBM1I/Week+6.jpg Blog - For Sale: How to Pass on Your Legacy? https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1652894316830-BQXL2P79VW589ESY3ZVZ/Arabica+MOCKUP+2.png Blog - For Sale: How to Pass on Your Legacy? https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1652894336383-1WQOT5CBPJKHO5VRX8PL/Arabica+MOCKUP.png Blog - For Sale: How to Pass on Your Legacy? https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1652894363554-ZL5TN30RUUC4DEKLE10M/Arabica+Iphone+Screen+Mockup+grey.png Blog - For Sale: How to Pass on Your Legacy? https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/e72ef670-47ef-4c04-8f13-fd14c9f0b8fd/DSCF8488.jpg Blog - For Sale: How to Pass on Your Legacy? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://colorwordcreative.com/blog/earth-day-daipers monthly 0.5 2023-12-18 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/14d91a5e-ada7-49e9-8dcf-f419c13e678d/image-asset.png Blog - An Infographic for Earth Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://colorwordcreative.com/blog/gomez-pena-jane-addams-hull-house-march-2022 monthly 0.5 2024-03-28 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/a75d5b3c-5cc4-415c-8e22-efc3210064f3/image-asset.jpeg Blog - The Original Feminist: Meet Jane Addams - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/214b0717-ea20-457e-a857-982b6bbb0690/image-asset.jpeg Blog - The Original Feminist: Meet Jane Addams - Make it stand out Photo used with permission from the Jane Addams Hull-House Museum, 2022. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/ac174843-410e-42d2-9d28-b8ece1b9e2a8/E+View+-+Hull+Mansion+-+Mar2007.jpg Blog - The Original Feminist: Meet Jane Addams - Make it stand out Photo used with permission from the Jane Addams Hull-House Museum, 2022. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/6df5e2fe-7792-4e0d-b902-99a93ab5240a/image-asset.png Blog - The Original Feminist: Meet Jane Addams - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://colorwordcreative.com/blog/womens-history-month-2022 monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/2df33340-41d4-4c13-bf0f-626002d88656/Art+%26+Suffrage+2022_compress.jpg Blog - Celebrating Women’s History Month & the Artists Behind Our Right to Vote - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://colorwordcreative.com/blog/women-of-the-quill monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/7fd79758-0d88-4dd2-a7d3-51b841924c69/Womens+History+Month-04.jpg Blog - Women of the Quill: Authoring change with pen and ink Mary Barr Clay was one such woman, ahead of her time and raised by parents who were leaps ahead of theirs. Born in the pre-civil war American South, Mary was brought up to understand that all lives are valuable—including Black and female ones. Her father, Cassius Clay, went from owning slaves to joining the abolitionist movement, even serving as an ambassador for President Lincoln. Her mother was a unionist, a successful businesswoman, and founder of a Kentucky suffrage club. But it was more than her parents’ influence that pushed Mary to speak up: it was the realities of their divorce. In the wake of her parent’s separation, she witnessed gender inequality firsthand: Her mother lost her rights, security, influence, even the roof over her head, leaving her homeless after 45 years of managing the family estate. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/e5cc36a5-40ee-45ce-b225-f0c98e7ef51a/Womens+History+Month-03.jpg Blog - Women of the Quill: Authoring change with pen and ink Women have gained the right to vote, have custody of their children, own property. Salaries are still a fraction of male counterparts’ and the #MeToo movement is decades away, but progress has been made. And we’ve gained a position of power previously thought impossible: the ability to put words in the mouth of a United States President. Peggy Noonan, ghost writer, author, and columnist for the Wall Street Journal, was brought onto the Raegan administration’s speech writing team in 1884—exactly one century after Mary Clay spoke before the all-male Kentucky legislature. While Peggy didn’t know it at the time, she had been brought on as a token hire. She was introduced around the West Wing as, “Peggy, the lady who got the woman’s speech-writer job. https://colorwordcreative.com/blog/plantperson monthly 0.5 2022-03-08 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/a76327a9-3224-4672-9b3c-f5c76c844b0a/PlantPersonInfographic_Final+%281%29.jpg Blog - Thinking of Becoming a Plant Person? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://colorwordcreative.com/blog/fortheloveofcheese monthly 0.5 2022-01-18 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/f58e1406-341b-400a-a41e-a4b7f9b62705/image-asset.jpeg Blog - For the Love of Cheese - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://colorwordcreative.com/blog/steepthreetofiveminutes monthly 0.5 2024-02-28 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/16faea1e-3ffd-41a0-b9c3-1e975b7d798f/243062618_337957101353722_2143697081943874769_n.jpg Blog - Steep, Three to Five Minutes, and everything will be Irie. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1c0fa4c9-d870-4895-b715-3fda04c28085/Irie+Tea-11.jpg Blog - Steep, Three to Five Minutes, and everything will be Irie. - Joe and LaShanda are those rare and magical kinds of people who immediately set you at ease. Meeting the two of them feels like catching up with old friends: Despite the inherent distance of a video call, they warmly welcomed me into their relaxed world of familial smiles and premium fruits and flavors, where everything is Irie. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/fce6e6dc-25f2-4499-94af-600d8fdaabea/5-identity.jpg Blog - Steep, Three to Five Minutes, and everything will be Irie. - Now, after an explosive year of growth, LaShanda and Joe had decided to put real energy toward defining their company’s identity. Who was The Irie Cup? What were the mission, vision, and values of the business? Whether you’re part of an established empire or an expanding business, it’s difficult to prioritize the time, space, and energy to dig deep into who you are and your reason for existing, but Joe and LaShanda knew that answering those questions was key to sharing their vision with others. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/d8075e9c-007c-479d-a3b2-b6ada406b915/serenity+irie.jpg Blog - Steep, Three to Five Minutes, and everything will be Irie. - What does The Irie Cup value? Creating space for relaxation Life’s everyday joys Improving our community Practicing mindfulness What do they work to do? Blend new recipes that brim with unexpected tastes and flavors, using only the finest ingredients. Partner with farmers—both in the US and around the world—who share our values. Share Jamaica’s rich culture through story, smiles, and steeping. https://colorwordcreative.com/blog/wrapping-up-2021 monthly 0.5 2025-06-17 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/2e74b2c4-9f82-433f-9743-81ce72421e2f/CWC_New+Year+banner.jpg Blog - Wrapping 2021 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/3102bd91-1598-4509-a9e5-99c992604a58/2021_TeamPhoto-01.jpg Blog - Wrapping 2021 - A few weeks later, we gathered virtually for our annual creative retreat. I told them I was going to be taking (yet another) maternity leave during Q4, and we spent the next day and a half pouring our collective energy and brainpower into developing ColorWord 2.0. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/53760038-54b9-44f3-b8aa-31f5e5e28800/_MG_4394-Edit.jpg Blog - Wrapping 2021 - I'm humbled to say that in that moment, our incredible Communications Director, Amy Huckaba, believed in the company enough for both of us. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/56042b57-60ef-40d1-a228-81e7e1c939b8/Emily%2BKinney_LO%2BRES_uncropped.jpg Blog - Wrapping 2021 - What we saved on rent allowed us to make an offer to Amy's colleague from Murray State University, a talented graphic designer in Nashville, Tennessee. On May 1, Emily Kinney became ColorWord's new, full-time Creative Director. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1641154200784-PG6EV2KLUSU82O9AEQWZ/unsplash-image-dGxOgeXAXm8.jpg Blog - Wrapping 2021 - "What if, instead of focusing on the worst-case scenario in our lives and work, we asked ourselves: what's the best that could happen?" https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/0bad68f8-1e47-4abf-82aa-ed78af9ca97a/IMG_7876.jpg Blog - Wrapping 2021 - On September 23, Alma Mercy was born with a healthy set of lungs and a full head of hair. https://colorwordcreative.com/blog/addthemagiceventbranding101 monthly 0.5 2024-06-12 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/a7d7ae78-2dcd-45c8-82a8-1c8dffe08f8a/Event-Flyer.jpeg Blog - Add the Magic: Event Branding 101 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1635801843937-VY1MZO6X29Q888NRMVFS/10-event.jpg Blog - Add the Magic: Event Branding 101 With a dash of magic from your friends at ColorWord Creative. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1636482278098-TCV27B0WD833WZKKXQNS/MacBook+Pro+16.png Blog - Add the Magic: Event Branding 101 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1636482910982-BY142CC1WL8XVZW9237G/Stationery+Mockup.png Blog - Add the Magic: Event Branding 101 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1636482282069-MNUEFBOJXDNAMW2SX7ZY/Round_Coaster_Mockup_2.png Blog - Add the Magic: Event Branding 101 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1636482295890-PIGPDT4E1NYHBDTMUKUE/Stationery+Mockup_PC.png Blog - Add the Magic: Event Branding 101 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1636482664241-TEVBFJB21FDRA1DIBR4L/A-Stand_Mockup_01.png Blog - Add the Magic: Event Branding 101 https://colorwordcreative.com/blog/cooking-up-your-perfect-brand monthly 0.5 2025-06-24 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1633036502177-1VX7X999MW92KPFLE7AP/cooking-up-a-brand.jpg Blog - Cooking Up Your Perfect Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1633375062899-5C41VIE24MQQR8SJZ0PG/7-partnership.jpg Blog - Cooking Up Your Perfect Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1633375088619-I7U4LGD7L2Z4V2JU9K8M/7_partnership.png Blog - Cooking Up Your Perfect Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://colorwordcreative.com/blog/writing-is-hard monthly 0.5 2024-06-12 https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1630338115574-VSXCHTVF1NRIF52G1P3K/writers-block.jpg Blog - Writing is Hard - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b11145213d01065922e6b3/1630338349745-OYBWEUQ1TQLM5JEUPF75/8-writing.jpg Blog - 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